Terri & Paul's Success Story For Seller's
We are really proud of the success we have had with
an integrated Internet and Traditional advertising program. Below
you will find links to Internet Marketing Programs that have sold every
one of these properties. Not only do we put multiple photos at all
of the major "Real Estate" sites... but we create custom web pages
for individual properties and submit these to search engines. There
is no more powerful method to convey value.. and create traffic for a property..
than the program we have created. In addition to this internet program...
we feature properties in "Dream Homes" magazine, the global edition of
the "Wall Street Journal", Hollywood's "Daily Variety:... and target marketing
such as "The Journal of American Veterinary Medical Association".
When we do conventional advertising... we reference the URL to get more
information to the buyer.. where ever they are world wide.
* We regret that The virtual
tour links... as well as the MLS links... on sold properties do expire
One of my favorite new stories is our
Diego Golf Course Home for Sale. Had it on the front page of Google in
6 Days... and sold it for $15,000 more than the "Neighborhood Expert Realtor"
told them would be a way over priced asking price. First Home in Spyglass
to hit $400K since the market started down in 2007.
Another Success Story... in spite of a low
appraisal... is the
Escondido Home for
Sale we sold for the most Loyal Client the Lorson's. Everybody waited
for this to close to use our value for their escrows. The web page was
instrumental in convincing the Appraiser of Value. Multiple Offers did not
An absolute Treasure... and Incredible Value at it's
new reduced price was our Oceanside
Home for Sale... amazingly affordable... and Beautiful.
That's why it sold... absolute proof positive ... now
is the time to buy in San Diego County.
The spectacular Leucadia
Beach Home for Sale... we recently had offered was truly a one
of a kind! In one of the toughest markets the housing industry has
seen... we sold this with five offers... and while I ended up on the cutting
room floor... filming "Denise Richards It's Difficult" there ... with Denise
and Irv... was a hoot.
Incredible marketing is more important now than ever
before. We listed this home and sold it with three multiple offers...
for $50,000 more than any other broker told them it could sell for.
We had it on page one of Google... MSN... and Yahoo Search engines within
10 days of listing. See 1010 West Street... our Beach
House for Sale in Oceanside
Well this one will be a Favorite Story for years.
We listed 1818 Hawk View
on December 1st, 2007. It had been on the market for nine months
with two other brokers. We did the web page... submitted it everywhere...
made page one of Google in five days... had four consecutive offers on
it within six days... and closed it on December 21st, 2007... 20 days after
it hit MLS. We sold it for approximately $100,000 more than any other
local agent said the property could sell for.
When a market is as tough as the current one is...
great marketing is more important than every before. This
Murrieta Beauty was surrounded by short sales and REO bank Foreclosures...
and inspite of that... we got a Premium Price... proof again that Marketing....
Strong Internet Marketing does make a difference in the results.
We've had over a dozen calls from Riverside County Appraisers... asking
us if this sales price was a mistake!
This will be one of our favorite stories... and True
Testimony that this marketing works. A Saratoga
Estates Equestrian Estate was on the market prior... with no results.
We listed it ... did the marketing and web page we do... had three offers
on the property... and the buyer from Scottsdale Arizona... drove over
to see this home and buy it... after finding it on Realtor.com... and following
the links to the web page!
To sell in today's market a home must be priced right...
and a Mission Bay View
Beauty was an incredible opportunity.
with a cracked slab... and a slow market... we sold this diamond in the
rough with multiple offers.
And... if you want trails in your backyard... into
a 1,600 Acre Regional Park... don't miss... Sycamore
Ranch! This is one of the best web pages
I have done... with great links to "San Luis Rey River Park"... Very difficult
escrow... but our clients got everything they wanted and had bargained
for. Multiple Offers... and a cash buyer!
Affordable Housing?... don't miss an Escondido
Country Club Treasure! Is what our cover page said.
This home had been on the market for six months with a family member out
of area realtor. We were referred by one of my students... listed
the home and sold it in thee weeks with multiple offers. I had not
been shown more than three times in the prior six months!
2944 Klucewich Road... a Sunset
Pointe Ocean View is a spectacular home
in an equally spectacular setting. We had a tough buyer... but the
seller had an opportunity to "Steal a builder closeout"... if we could
get the tough buyer closed. We did... including creation of and recording
of 3 appurtenant easements.
Notice that this marketing works no matter where the
property is! Here is a 765 F Avenue... and Coronado
Condominium Charmer... that got three multiple offers within 10 days...
when all are going on about how slow the market is. Slow market...
not when you bring this marketing to the table!
1934 Katie Court... a Brook
Hills Traditional Beauty... was our third sale in Brook Hills... and
an amazing story! While being "beat up" about nothing in Brook Hills
selling for anywhere near what we wanted... we generated three multiple
offers... and the smart buyer grabbed Brook Hills Finest. $50,000
over the top of the range... and at $412.24 per sq ft... 13.13% higher
than the next highest comp that we sold. During the negotiation...
the neighborhood agent with competing offer... was arguing that nothing
in Brook Hills would sell for over $302 per foot! She lives two doors
from the one we sold the prior year at $364.37 per foot. These homes
are excellent values... they are excellent homes... and they deserve the
prices they are getting!
Truly one of the finest homes we have ever offered...
beautifully built... and incredibly cared for... absolutely spotless...
was 4158 La Canada... in lovely Rancho
Fallbrook. Four offers later... they were on their way to Chicago.
When one of my Students wanted me to sell their home
in Perris... I balked... then reconsidered... and we listed 1057
Mako Lane in Perris, CA. That decision is why all of our listings
are now exposed to all of the MRMLS... not just San Diego County MLS.
Doubling our exposure on line... and reaching every real estate agent in
Riverside, San Bernardino, Orange and LA Counties. When the agents
of Perris fought value range pricing... we sold it ourselves.
An incredible value provided by our motivated seller
at Brook Hills Estates,
both our seller and the lucky new owner.
On the market for seven months with no activity...
A Single Story Spectacular Custom Beauty in Rancho
Fallbrook enjoyed a private Community Owned Lake.... but lackluster
marketing! We were referred to the seller... and 59 days on
the market sold it for more than the seller expected. Every agent
they had interviewed when changing brokers... told them it was over priced.
We told them the truth... and sold it for more!
A Darling Condo Beautiful
Triana at Quail Ridge is Truly Affordable... and sold in
a heartbeat! This level of marketing on less expensive homes truly
causes the results to happen! Multiple offers... and sold for the
highest price yet for this model in Triana.
Well we've been hearing that the market was slower.
Couldn't tell it by the Single Story Doll House in Beautiful
Greenway Rise a wonderful Escondido Neighborhood. We did
all the on line bells and whistles... showings were slow... five other
homes for sale in the same neighborhood... but after only six showings...
we had multiple offers... and when ours closed... the other five were still
on the market!
The Story I'll be telling for years is the home we
just sold for one of my best friends... after his parents passed away.
View Classic Is the greatest testimonial
to this marketing we'll ever have. Appraised for $1,050,00...
we offered it in a range of $1,050,000 to $1,250,876... did the Internet
Marketing we do... Collected Offers for a week... and sold it for $1,310,000...
$59,124 over the top of the range... with five competing buyers!
Terra Mar Beauty Is just that...
and of course it got multiple offers. And... it sets the standard
for great comps in Terra Mar. With the same marketing as the $1,350,000
home below... this charmer "Stood Out" in MLS... at Realtor.com... on the
Prudential Web site... & on it's own Web Page. Our extra effort
results in better results for our clients.
Brook Hills Estates Beauty Is
one the greatest success stories we've ever had. Overcoming some
inaccurate "comparable properties" and "lazy lackluster marketing" we recognized
value and treated this community to what they deserved . The most
expensive home sold prior to our efforts in Brook Hills was $1,310,000...
5,328 sq. ft @ $245.87 per ft. Our listing $1,350,000... 3,705 sq.
ft @ $364.37 per sq. ft... a 48% differential in a homogeneous community
within the same month. Truly the first re-sale home in Brook Hills
that got the price it deserved!
Carlsbad Treasure We sold them the
home six years ago... three children later they wanted the new "Dream Home".
A contingent offer with a builder... and we got them multiple offers and
a premium price on time to make the "Dream Home" transaction complete!
Notice the "Average Homes" get the same marketing as the "Spectacular Estates".
Our commitment to these kind of results is evident by the results!
Single Story Paradise
generated 7 offers! What a yard! Beautifully remodeled and
combining RV parking... single story... tile roof... huge flat useable
yard and wonderful neighborhood... it's no wonder the buyer was a real
estate agent... recognizing the value and moving up in the same school
Too Cute For Words
but not too cute for great photos! This 2 bedroom Designer Perfect
"La Costa Del Sol" Condominium Presentation... not only sold this unit...
at the top of the range... but sold the neighbor's as well... and prior
to our marketing... the neighbor's unit was not getting any traffic!
Truly Affordable Housing
A rare commodity in "San Dieguito School District". Yet... this three
bedroom... beautifully remodeled "Jerez Court Townhome" provided just that!
Spotless and Designer Perfect... the virtual tour captured all... and the
buyer was in love with it before she ever visited!
Bonsall Treasure ...
Certainly describes this unique combination of Panoramic View... yet flat
useable land... and beautiful single story Custom Home... without the encumbrances
of CC&R's.. rules and regulations. Incredible value... incredibly
unique... the web page made the most of what many agents told the seller
was unsightly... result... three concurrent multiple offers!
A Bonsall Estate
... enjoying an incredible view... total Privacy... and representing a
spectacular Investment... this 6+ Acre Grove and Custom Home in wonderful
"Hialeah Farms" Also enjoyed multiple offers... one from the next door
neighbor... and the second from the new owner that found it on this web
Truly Affordable Home Homes
in this price range commonly receive little or no extra effort. With
the same marketing program we use for multi-million dollar homes.. it stood
out! Results in a slowing market... multiple offers... property sold
before three other homes on the same street that were listed prior to ours..
and.. for more money!
By the Sea, Romantic... Ocean View Charmer Was
just that and more. It was testimony to the power of this marketing.
Inventory building... market slowing down... everybody talking about that...
and yet... multiple offers and in escrow within 3 weeks. Property
sold for more than the seller's ever thought it would sell for...and the
sunset photo completely eliminated the "flap" about the telephone pole.
Hialeah Estate Beauty Is one
of our favorite Stories. Listed several times with other brokers..
we listed the property.. sold it for more than if had been listed for weeks
earlier.. Ran it in the Global Edition of the Wall Street Journal... and
after eight offers... got the results no other brokers had accomplished.
Seller made more money... bought their new home with us... and have referred
friends and relatives. There is a reason we succeed.. we take care
of our clients.. one at a time!
Incredible 129.26 Acre Atlantis Ranch We
can honestly say we did more work on this listing than any we've ever had.
In escrow three times... fifteen offers... and it took a half day to show.
Actually showed the property over 50 times. This was an incredible
opportunity.. but the project size matched the opportunity size.
Not for everyone.. but boy oh boy.. did the buyer acquire a truly magnificent
diamond in the rough!
Spring Creek Road... A San Marcos Beauty! We
Sold their first home for them... sold this one to them... then sold this
one for them... and achieved multiple offer's high in the range... much
to their delight... more money than they expected... and in less time than
they expected. When the market is hot.. and lazy agents are doing
little to sell homes... that is the time when strong marketing will more
than pay for itself. Their brother in law's home was listed concurrently..
with another agent... and no activity. They referred "the Escondido
Treasure" below, to us... The properties closed within two weeks of each
Escondido Treasure Referred by
his Brother in Law... we listed this home after it being on the market
for six months with few showings.. and no offers. Free Standing web
page.. all the bells and whistles on realtor.com... hosted lunch on broker
caravan day... and we sold it with multiple offers for $11,000 more than
the fixed price point it had been listed at... within a week.
Calavera Hills A repeat client... took
offers for a week.. collected five... and sold the property for $30,000
more than the most recent comp of the same floorplan. Web page...MLS
file...Virtual tour... and realtor.com... all in place the first day of
the listing... quality in photo work and copy... and a passion for excellence
& results... yes you do get what you pay for :-)
Hidden La Costa Gem is an excellent
example of the difference in our marketing. In a market when homes
were selling quickly with little effort from agents... we did all the bells
& whistles.. took offers for one week... indicating to all buyers that
we would only respond after the first week on the market.. and with Eleven
offers... sold the property for $6,000 over the top of the "Range" and
fully $30,000 more than the seller had hoped for. Easy markets are
when incredible marketing really pays off !
Sunshine Mt. This
will be one of our favorite success stories. The home was listed
for six months with another realtor... no offers.. and the realtor wanted
to lower the price to a range topping at $1,000,000. We listed the
home.. did this web page.. placed it in the Global Wall Street Journal..
seven offers twice we had multiple offers on the table .. and it sold for
the exact top of the original range.. $1,150,876. The most expensive
home sold in San Marcos this year.
Paradise is what I called this page...
and it is. The out of area buyer... saw the web page... drove down
from LA for the day... walked into a local real estate office and was told
they wouldn't like the property... but were free to drive by and check
it out. They called us... and are now wonderful neighbors.
Road We sold this some time ago.. but having moved ISP's and hosting..
it has been lurking out there. Truly one of the most beautiful homes
we have ever sold.. and it did have multiple offers. New owners from
CT don't miss the winters. :-)
Historic Tipton Ranch This is the
success story I think we are most proud of. The property had been
on the market for six months.. with only one real prospect showing.
A satisfied prior client referred us to the Sellers. We created the
web page.. e-mailed it to newspaper editors in the area.. referencing the
historic nature of the property. The North County Times.. ran an
article about the marketing of a historic property with internet technology..
and a buyer that was not even in the housing market.. but loved history...
looked at the property the day the article ran.. and bought it.
Land Building Sites Are typically marketed
with signs on the lot and classified advertising... and no photos.
We do full web pages...quality photo work... and links to plat maps...
aerial views... and neighborhood amenities... and of course they are shown
more... and sell!
N. Stagecoach, Fallbrook An
agent referral listing.. that had been on the market unsuccessfully with
another agent. The buyer told us that they specifically considered
this home because of the value range pricing. We had multiple out
of state inquiries from the web page.
Eagles Perch had been on the
market with another company and we had shown the property several times.
It is a beautiful home that we thought was one of the best buys in Bonsall.
We listed the property, created the web page.. ran it in "Dream Homes"
featuring the URL to the web site. We received multiple offers on
the property and sold it "Cash" for $525,000.
Road, Valley Center We created
this page for a raw land listing.. typically they don't even get a photo
in the MLS. We e-mailed the web page to spec builders in the area..
and sold it at the top of the range... with multiple offers... in less
than a week. Average time on the market for raw land in this area..
is over 180 days.
2891 Los Alisos Drive, Fallbrook This was the First Property we combined
the web page and Dream Homes magazine with. We ran this on the cover
of the San Diego Union Tribune home section and had 108 phone calls.
The property had been on the market prior, with another agent/company,
without any offers. We sold the property with Multiple offers...
and unfortunately... I overwrote the file with another property.... If
you love on line... you'll understand. :-(
Circle, Bonsall/Vista This is an incredible testimony to the program
as well as one to Value Range Marketing. This property had been on
the market with another agent and was not being shown. We listed
the property, created the web page, shot the distant view photo from the
roof of a neighbor's home, and began to think of where we would find buyers
that appreciated a 50' heated, air conditioned motor home garage.
We joined the Family Motor Coach Association, as commercial members, and
linked our page to theirs. The buyer from Nashville... wrote the
offer from photos on the internet and flew out to approve of the home.
They wrote the offer at the top end of the range because it was clear...
once we found the right buyer.. that the home was offered less than replacement
costs.. at the top end of the range. The buyer saw the value and
bought it before some one else did.
6447 Via De La
Reina, Hialeah Estates, Bonsall Tremendous location and a great house
that needed extensive updating. Range was $400,000 to $490,000 and
the property sold for $470,000 to the 13th offer we received on it.
There were three offers on the table at the same time when the property
went under contract.
Hills Ranch, Valley Center, Calif. This Mountain top 36 Acre Estate
had been on the market for over 5 years. Listed with several other
brokers the property had not had an offer. We listed it, created
the web page, and placed it in the Global Edition of the Wall Street Journal.
Four responses... one from Great Britain... Florida, Arizona, and Palm
Springs. Three of these actually came to inspect the property and
we sold it with Multiple Offers. The property had been offered for
5 years at $750,000. We used Value Range Marketing $649,900 to $748,876
and the property sold for $720,000. For a property to be on the market
for that length of time and sell for 96% of the original asking price is
Street, Point Loma, San Diego Calif. This proves you don't have to
be the neighborhood realtor... and that this program works for rural estates
to Bay Front urban palaces. Dream Homes Magazine and the Global edition
of the Wall Street Journal came through again. Buyers from Great
Britain to Singapore actually came to see the home. While we did
not get multiple offers on this one. We sold it in the middle of
the price range... both buyer and sellers delighted.
For a detailed explanation of how we are combining Value
Range Marketing, Internet, Dream Homes, and Global edition of the Wall
Street Journal... to get these results.. please contact: Terri
and Paul Guess , Associate Brokers, Prudential California Realty.
527 Encinitas Blvd., Suite 100, Encinitas, CA 92024 Phone: (760)
NEW-HOME (630-4663) or FAX (760)940-6329