California Real Estate Practice 4th Edition, by Walt Huber and Arlette Lyons
Matching Vocabulary - Chapter 2
© 2005 Educational Textbook Company

a. FSBO
b. Geographical farm
c. AIDA
d. Truth-in-Lending Act
e. Guaranteed sales plan
f. Classified ads
g. PR
h. CMA
i. Statement of Identification
j. Traffic sheet/Ad call log book
 

1. ___ Competitive Market Analysis - a tool to help sellers determine a price range based on a comparison of similar properties that have recently sold.
2. ___ title company form filled out by buyers and sellers to verify their identities.
3. ___ a neighborhood that an agent cultivates by updating the residents on real estate activities and values, up to 12 times a year.
4. ___ a property being offered For Sale By Owner (without the benefit of a real estate professional and agency relationship).
5. ___ the listing brokerage agrees to purchase a property at a given price if it doesn’t sell for more during the listing period.
6. ___ newspaper advertisements designed to sell specific (mostly resale and rental) properties.
7. ___public relations; positive articles publicizing community and social activities of a real estate firm or its staff.
8. ___advertising formula meant to attract a reader’s attention, interest, desire, and action.
9. ___ requires disclosure of credit costs as a percent as well as total finance charges; also known as Regulation Z; a part of the federal Consumers Credit Protection Act of 1968.
10. ___ a way of keeping track of which ads bring in phone calls.